Fasching
Year
Scope
Team
2025
Strategic Design
Rebranding
Johanna Körner
Nellie Olsson
The concept builds on Fasching’s identity as a place for connection, not just performance.Although music is at the core, Fasching truly comes alive through the exchange between artists and listeners. This dynamic echoes the jazz tradition of call and response, where the music evolves through interaction and reaction.
Our approach is to translate this principle into how Fasching communicates. Instead of broadcasting messages in a one-way direction, the brand should foster conversation and engagement. The identity is created to be flexible and inclusive, allowing for multiple expressions and voices – mirroring how Fasching itself is shaped by the people who inhabit and respond to the space.
Narrative
The concept draws on the idea of call and response – a core jazz practice where music emerges through interaction and exchange. This logic also mirrors how Fasching functions as a venue.
By pairing a structured typographic system with the audience’s handwritten contributions, we developed a visual identity that presents Fasching as an active meeting place, where dialogue and participation are at the center.
OOH - Out of Home
The out of homes functions as an open invitation, where Fasching’s voice deliberately makes room for a reply. By prioritizing conversation over broadcast-style communication, it establishes an inclusive tone that encourages the audience to engage and take part.
OOH - Out of Home
The out of homes functions as an open invitation, where Fasching’s voice deliberately makes room for a reply. By prioritizing conversation over broadcast-style communication, it establishes an inclusive tone that encourages the audience to engage and take part.
Narrative
The concept draws on the idea of call and response – a core jazz practice where music emerges through interaction and exchange. This logic also mirrors how Fasching functions as a venue.
By pairing a structured typographic system with the audience’s handwritten contributions, we developed a visual identity that presents Fasching as an active meeting place, where dialogue and participation are at the center.
© 2026 Nellie Olsson | All rights reserved
Fasching
Year
Scope
Team
2025
Strategic Design
Rebranding
Johanna Körner
Nellie Olsson
The concept builds on Fasching’s identity as a place for connection, not just performance.Although music is at the core, Fasching truly comes alive through the exchange between artists and listeners. This dynamic echoes the jazz tradition of call and response, where the music evolves through interaction and reaction.
Our approach is to translate this principle into how Fasching communicates. Instead of broadcasting messages in a one-way direction, the brand should foster conversation and engagement. The identity is created to be flexible and inclusive, allowing for multiple expressions and voices – mirroring how Fasching itself is shaped by the people who inhabit and respond to the space.
The logotype is conceived as an exchange between the stage and its audience. By integrating handwritten characters contributed by visitors into the name, the identity becomes an ongoing conversation – capturing Fasching’s community-driven spirit and its spontaneous, ever-changing energy.