The AW26 collection 'Don’t walk behind me' reflects the intimacy of friendship, inviting you to join an inner circle – open to all. Come as you are, regardless of where you’ve been or where you’re headed.

'Don’t walk behind me,

I may not lead.

Don’t walk in front of me,

I may not follow.

Just walk beside me,

and be my friend'

For the AW26 collection 'Don’t Walk Behind Me', I developed a range of visual assets across both print and digital touchpoints. I designed the lookbook presented during Paris Fashion Week in the Jeanerica showroom, created campaign assets for paid media and social channels, and developed the visual design for the store window. The work spanned concept development, layout, and adaptation of the collection’s visual direction across different formats and platforms.

Featured by @paris_image_unlimited on Instagram.