01 Jeanerica AW26 Lookbook

For the AW26 collection 'Don’t Walk Behind Me', I designed the lookbook that was

presented during Paris Fashion Week in the Jeanerica showroom. The project involved visual concept development, layout design, and preparing the material for both print and digital distribution.

The AW26 collection 'Don’t walk behind me' reflects the intimacy of friendship, inviting you to join an inner circle – open to all. Come as you are, regardless of where you’ve been or where you’re headed.

'Don’t walk behind me,

I may not lead.

Don’t walk in front of me,

I may not follow.

Just walk beside me,

and be my friend'

Team: Märta Särnblad & Jonas Clason

Photo: Daniella Maiorano